Wow! Gayle is in this months Childrens Wear Buyer magazine! Shes on page 12 - an interview about Christmas sales, here it is!
Are you feeling confident about sales in the run up to Christmas? I think you have to feel confident at this time of year, if at no other time. We have so many beautiful things; hand made toys are our usual best sellers, such as the Carry Me Home bear from our own inhouse brand - and we have some lovely knitwear this season, too. There's massive competition from online sites but I'm hoping our online purchases will make up about 20% of sales and, though I'm finding customers are spending a little less than last year, we've already had more sales online. In terms of going into sale this winder, we wont do so until January; i don't like to feel pressured to go into sale and you cant compete with the large stores, so i don't. Are you doing anything special instore to help attract more Christmas shoppers? We're involved in Grazia magazines Christmas party evening, where all the shops in the London area offer 20 per cent off one night in the run up to Christmas. There's music and drinking and hopefully lots of shopping. We also offer this discount to our online customers who cant make it.
Are you providing any extra services instore? We provide a custom-made service all year round, which does really well at Christmas. All of the inhouse Carry Me Home designs can be personalised with names or anything the customer would like. We also have custom-made bunting this year; customers can choose the fabrics if they want to or we can match it to their room decoration.